What is TLL

The Legend Label is for the people who turn setbacks into something legendary.

The Legend Label was founded by Matthew Lord, a current Missouri Baptist University basketball player from St. Louis, Missouri.

What started as an idea in 2020 became a reality in 2021. At just 16 years old, Lord built and ran the brand from the ground up. Since then, TLL has continued to grow every year, with plans to keep building the movement.

The word legend has always meant more than just greatness:

"A legend is a story that is somewhat true. From what most see, it looks like my career for basketball has been pretty smooth. That's not really how it was for me at all. I got cut from my high school basketball team both my freshman and sophomore year. So I decided the best decision for me was to create my own team. I created Legends Legacy so I can play my junior and senior year. Now, I'll be playing at the collegiate level. That's what makes the story a legend. I got where I needed to be even if my path wasn't traditional." - Matthew Lord

To most, legends are defined by greatness. To us, earning the legend label means becoming someone who doesn't back down. Someone who builds upon their setbacks instead of waiting for results. Someone who chases greatness without being satisfied.